List of Articles Tehran Citizens.

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  1 - Virtual Social Networks and Consumption Patterns of Tehran Citizens
  Hadi Barghamadi adel abdollahi Elaheh  Shams Koushki
  The purpose of this study was to investigate the relationship between the use of virtual social networks of Tehran citizens and their consumption pattern. The theoretical framework is based on the views of theorists such as Veblen, Giddens and Bourdieu. The approach o More

  The purpose of this study was to investigate the relationship between the use of virtual social networks of Tehran citizens and their consumption pattern. The theoretical framework is based on the views of theorists such as Veblen, Giddens and Bourdieu. The approach of the present research is quantitative and the research method is descriptive in terms of descriptive path and applied in terms of purpose. Data were collected by a survey method and using a questionnaire tool. The statistical population of the study included citizens over 15 years of age in Tehran who were interviewed using the sample size estimation formula, 600 of them were interviewed using multi-stage stratified sampling. The results, regarding objective dimension, showed that cultural consumption is one of the influential variables in the consumption pattern of Tehran citizens and in addition there is a significant relationship between cultural consumption and the use of virtual social networks. On the other hand, there is a relationship between the use of virtual social networks and the clothing consumption pattern of Tehran citizens. In fact, the use of virtual social networks by Tehran citizens has affected their coverage and how they buy. The results obtained in the mental dimension of the subject under study also indicate that the use of social networks has affected the values and social attitudes of Tehran citizens based on consumerism. Manuscript profile
• Open Access Article
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  2 - Satellite Consumption and its Impact on Social Health
  Ehsan Rahmani khalili
  Today, the media, while informing, can change beliefs, feelings, attitudes, social behaviours, and reduce or increase satisfaction and improve life skills by designing programmed messages. This has increased the importance of the role of the media in meeting the basic More

  Today, the media, while informing, can change beliefs, feelings, attitudes, social behaviours, and reduce or increase satisfaction and improve life skills by designing programmed messages. This has increased the importance of the role of the media in meeting the basic needs of society, including social health, and has created a new field of study. Now, the most important question of the present article is: What effect has the consumption of satellite channels by Tehran citizens on their social health in the presence of the variables of voluntary participation and social bonding?The descriptive-causal research approach and survey method were conducted in May 2018. After examining the validity and reliability among 810 citizens of Tehran, the questionnaire was classified by multi-stage sampling method and clustering. The measurement of the social health variable was inspired by the Keys model after localization and the variable of consumption of satellite channels through the amount of time spent watching satellite.The findings of the present study based on the Pearson correlation coefficient test show that the variables of social bonding and voluntary participation have a positive and direct relationship with social health and voluntary participation has a positive and significant effect on social bonding. In examining the relationship between causality, social participation, voluntary participation and the rate of consumption of foreign channels affected social health, the rate of consumption of foreign channels as the most external variable has a negative impact on social health and two other variables. Manuscript profile